Rajasthan’s Tourism Department recently won two prestigious awards at two ceremonies held in Mumbai and Delhi. These include Times Travel Award 2018 for ‘Best Marketing Initiative- Domestic Tourism’ and Brand Equity Marketing Magazine Award in the ‘Best Print Media Creatives’ category.
These awards honor India’s travel and tourism stalwarts and recognize their efforts of transforming the tourism industry with their innovative products, process, practices, and services.
Courtesy: Rajasthan Tourism Official Twitter Page
The Times Travel Award 2018 award ceremony was held in New Delhi whereby the award for ‘Best Marketing Initiative’ was given to Rajasthan’s Tourism Department’s Additional Director Gunjeet Kaur.
The other one was the Best Print Media Creatives Award that was given away to Rajasthan Tourism department’s Additional Director Sanjay Pandey by Brand Equity, the marketing and advertising magazine of Economic Times.
We are elated to share our victory at the Times Travel Award, Delhi for the ‘Best Marketing Initiative – Domestic Tourism’ and ET Brand Equity Award, Mumbai for Best Print Media Creatives. We thank you all for appreciating/applauding our efforts. #MyRajasthan #JaaneKyaDikhJaye pic.twitter.com/8pxywL2fS2
— Rajasthan Tourism (@my_rajasthan) April 21, 2018
The Rajasthan Tourism Department was also praised by CM Vasundhara Raje. She said that the department has bagged around 47 awards in the past 4 years. Considering that the state had already achieved the target of more than 47 million tourists by 2017 end, it seems like the target of 50 million tourists by 2020 would be rather easy to accomplish.
Apart from excelling at its creative marketing and media tactics, the department is also planning to add diversity to its tourism products. The state has sent a proposal to the Centre under the Swadesh Darshan Scheme for establishing new tourist circuits to create new opportunities in eco-tourism, tribal tourism, and desert tourism.
